
Property has been something of a national obsession – it isn’t surprising that it has generated its own dictionary of jargon.
Sell house fast schemes became particularly prominent in the last decade. Previously the idea of a property rescue company, sell house fast scheme or sell and rent back option weren’t on the agenda. Traditionally, selling property was a limited affair – with homeowners having little choice but to go through a sometimes costly and lengthy process using an estate agent on the open property market. But the rise in repossessions triggered a gap in the market. Sell house fast companies stepped in to help those who literally needed to sell their property within days, usually because of financial dire straits.
Sell House Fast Schemes
But it isn’t just ‘sell house fast’ that has entered the property dictionary in the past decade. Property has become something of a fetish thanks to all the property documentaries and magazines dedicated to buying, selling, improving and designing homes. According to the Telegraph, the new property dictionary that has evolved in the past decade includes phrases such as ‘branding’. This involves decking out a property in designer brands such as Smeg fridges or Gagganau ovens. The property market hasn’t escaped the computer era either – CGI may be used in movies but property developers have used it to create realistic images of homes yet to be built, complete with ‘Lara Croft look-alikes, drinking champagne by the pool’.
The Credit Crunch: Snakes and Ladders
There are some words that also reveal something of the winners and losers of the property market. ‘Sell house fast’ tends to be an option used by those who are in desperate need for a fast cash sale because they’re struggling to meet mortgage repayments or are drowning in debt. But then ‘branding’ and ‘CGI’ is clearly aimed at the luxury market. There are even words like ‘concierge’ in the new property jargon dictionary, referring to homeowners who employ ‘porters’ to decorate their house or fill up the fridge for Christmas.
Similarly the words ‘credit crunch’ can mean two very different things – for those seeking out a sell house fast scheme, the credit crunch has resulted in finding ways to stop repossession. For those who are well off or who already own their properties out right, ‘credit crunch’ apparently means snapping up big discounts on designer rugs from the Conran shop.
Other keywords of the decade include ‘flipping’ where you sell your new home for a profit even before you move in, and ‘gazundering’ where your offer is accepted on a home but at the last minute you offer less.
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